Apple Inc.’s iPhone, has ruled the roost in the smartphone market since long. But it seems to be losing its grip, due to the tough competition posed by its rivals, especially Android (which has surged ahead).
Android has taken over the smartphone market in a big way.
As per latest reports, in the first quarter, the Android OS market share in terms of people buying the devices (this does not include store shipments), is 61 percent as compared to the iPhone iOS sales, which is 29 percent. This is an impressive leap when we look at the fourth quarter share, which was 48 percent (Android) to 43 percent (iPhone).
The huge difference in the market sales of iPhone iOS and Android OS in the first quarter comes as a bit of surprise because in both the quarters, the top selling devices belonged to the Apple camp (iPhone 4S, iPhone 4 and iPhone 3GS) and not Android.
This can be attributed to the fact that Apple generally sees a fall in its market shares in the quarter which follows the launch of its new device.
Whatever the fact, this decline in the iPhone shares, were never so steep before. This downfall can be due to two main reasons. One is the increased baseline of iPhone and the other is the resurgence of Android.
Android gives its users the option of different handsets and multiple carriers.
Also, its open-source nature and the recently revamped Google Play (earlier
the Android Market) contribute to its popularity amongst the users.
To understand things in a better perspective, let us take up the example of Samsung, which is one of the most popular Android based smartphone companies. The growth recorded by this Korean company is monumental, given the fact that it made a huge transition from being a feature phone leaders to become one of the leading smartphone brands whereas, the iPhone was always a smartphone right from the start.
Samsung is Rocking the Android Wave!
Samsung could achieve this high market share with the help of a broad carrier support, greater distribution and excellent options in handsets (Samsung Galaxy S2, Galaxy Note, Nexus). Also, if we talk about the Galaxy S3 – the latest Samsung smartphone, it brought forth brilliant features and completely overshadowed the iPhone 4S.
Thus, in conclusion, it can be said that Apple needs to find new ways to regain its lost position if it wants to compete with Android based smartphone companies in the future.
Alicia Carter is an Android app developer working with PerceptiveMobileApps – A leading mobile application development company. A bookworm by nature, she likes to read Sci-fiction in her free time. She also has a passion for writing and writes about topics that interests her for various blogs and similar sites.